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Fuori Salone 2009 / RED LIGHT DESIGN EVENT
via Lodovico il Moro 27, Ex-Richard Ginori, Milano, Spazio Ilardo Team
from 22 untill 27 Aprile, open 12h-24h

Sensuality and Design in Milan

RED LIGHT DESIGN EVENT
The Fuori Salone becomes intriguing

Amsterdam’s famous red light district docks in Milan and move from the banks of the Dutch canals to the banks of Milan’s Naviglio Grande?
This intriguing proposition is, in part, a reality.
What has actually been planned is an event which will take place during the Salone del Mobile (22-27 April 2009) as part of the Fuori Salone and which will recreate the atmosphere of the streets that are known worldwide.
The initiative, referred to as the Red Light Design Event, based on the idea of Meike van Schijndel - daughter of the renowned Dutch architect Mart van Schijndel - is the joint effort of 2 Dutch designers, Jacco Bregonje and Jan Puylaert, who have been living in Italy for some time, and was made possible with the generous contribution of Gianni Ilardo.

This erotic and sensual blended with a twist of irony. The idea is to demonstrate how sensuality, seduction and eroticism drive human impulses and how designers and leading manufacturers use this stimulating world in their own creations.
The designers include top caliber names like Tom Dixon, Karim Rashid, Richard Hutten, Fulvia Mendini, Michael Young, Stefano Marzano, Bram Boo, Sofie Lachaert, Nora de Rudder, Jacco Bregonje, Jan Puylaert, Meike van Schijndel, Esther Derkx, Guido Ooms, Dax van Son, along with many others who will participate with the projects and creations they view as their most sensual or pertinent. The goal is to show how a design object can be inspired by an impulse strictly connected to intimacy, how it can become a public object and how the same object can then reclaim its private, personal world when used.
The companies involved include leading brands like PHILIPS DESIGN, FELICE ROSSI, ANTIQUE MIRROR, SERRALUNGA, WET, METALSPOT, P-FACTOR, HAFRO, NEVE, LELO as well as others who have contributed to the initiative. The event is organized under the patronage of the Amsterdam Tourism & Convention Board (ATCB).
As always happens during times of crisis (the current one, in addition to being an economic one, is also a moral crisis) people take refuge in the private and dedicate more time to friends, family members and their loved ones. So perhaps the time to rediscover things that feel genuine and pure is now.
The Red Light Design Event piques and satisfies curiosity while reawakening sensuality : the objects shown explore different areas of behaviour; from the relationship with your own partner to personal well being, from intimacy to the search for seductive love-sex .
Let’s rediscover stimulating design, design that is “simply sensual”.

For more information contact:
Pien Bennen (PR) ++ 39 348 2267640 bennen@link2italy.com
Jacco Bregonje ++ 39 349 6029970 jacco@bregonje.com
Jan Puylaert ++ 39 347 9603022 wet@wet.co.it
Gianni Ilardo ++ 39 0332 280724 gianni.i@ilardoteam.it

 

 

 


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